Expert SEO + Local Business + SMO (UK Focus)

We are seeking a highly skilled SEO & digital marketing specialist (or agency) to take full ownership of our website’s online presence and growth. The project will focus on our brand, Build Joy, and will require proactive work across multiple channels, including website SEO, local business listings, and social media optimisation.

What we need:

Comprehensive website SEO audit and implementation: technical SEO (site speed, mobile responsiveness, schema markup), on‑page optimisation (keywords, meta tags, content enhancement), and off‑page strategy (authoritative links, PR)

Optimisation and ongoing management of our Google My Business (GMB) / Google Business Profile: accurate listing, category/citation clean‑up, review generation strategy, local‑pack visibility

Strong local SEO focus: citations/mentions in relevant UK directories, geo‑targeted content, map pack ranking, local competitor analysis

Social Media Optimisation (SMO): align our social accounts (e.g., Facebook, Instagram, LinkedIn) with SEO strategy, create or refine posting plan, engagement strategy, integrate content sharing for SEO benefit

Monthly reporting of KPIs: organic traffic growth, keyword ranking improvements, local pack visibility, GMB insights, social engagement metrics

Clear communication, timeline, and measurable milestones (e.g., launch audit by Week 2, initial optimisations by Week 4, monthly progress reviews)

Ideal Candidate / Agency Will Have:

Proven track record of SEO work for UK businesses, especially local‑business or service‑oriented websites

Familiarity with GMB/GBP optimisation and local SEO citation networks in the UK

Strong understanding of how social media and SEO intersect (SMO + SEO synergy)

Transparent reporting, use of tools (e.g., Google Analytics, Search Console, etc.), and ability to explain results clearly

Ability to work independently, propose strategy, execute and iterate

Scope & Budget:
We are open to negotiation based on experience, but please include your proposed monthly retainer or project fee, expected time commitment, and deliverables you will supply each month.