
Experienced SEO/Digital Strategy Consultant Shopify/B2B shopify
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- Proposals: 38
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- #4487108
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...Description
Background
Universal Smart Cards is migrating its ecommerce website from OpenCart to Shopify as part of a wider digital growth strategy. The new Shopify website will act as both an ecommerce platform and a B2B lead generation website, supporting online sales, enquiries, and customer accounts. We are looking for a digital and SEO partner to help optimise the Shopify site structure, SEO, content, and conversion strategy to support long-term growth and increase both direct and indirect sales.
This role will begin with a full SEO and Shopify strategy review, followed by ongoing monthly SEO and digital strategy support.
You will work alongside our internal marketing and development team to improve SEO performance, website structure, content strategy, and conversion performance.
Key Responsibilities
• Shopify SEO (technical, on-page, collections, products)
• SEO strategy and keyword planning (B2B focused)
• Website structure and navigation recommendations
• Landing page and content strategy
• Technical SEO audits and improvements
• Conversion and lead generation improvements
• Aligning social media and content with SEO and lead generation
• Monthly reporting and ongoing SEO improvements
• Advising on AI tools and workflows for SEO and content
• Required Experience
Applicants must have:
• Strong Shopify SEO experience
• Strong B2B SEO experience
• Technical SEO knowledge
• Experience improving ecommerce and lead generation websites
• Experience working with developers and marketing teams
• Experience creating SEO and content strategies, not just blog writing
• Project Structure
Phase 1: Initial audit and strategy
Phase 2: Ongoing monthly SEO and digital strategy retainer
Reporting
We currently use SE Ranking and internal reporting platforms, and we would expect the consultant to either work within these tools or provide reporting data that can be integrated into our existing reporting systems.
When Applying Please Provide
• Examples of Shopify websites you have worked on
• Examples of B2B SEO projects
• What SEO tools you use
• Your monthly retainer cost
• What deliverables you provide each month
Important
Please start your proposal with the word SHOPIFY so we know you have read this description.
Please also include one example of a Shopify website you improved and what results you achieved.
Chris H.
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Hi, thanks for the detailed brief, this looks like a strong long-term growth opportunity.
Before I put together a tailored Shopify SEO and digital strategy proposal, I’d like to clarify a few key points to align on priorities:
1. Is the new Shopify site already live, in staging, or still in development, and at what stage is the migration from OpenCart?
2. Will the URL structure from OpenCart be preserved, or are you open to restructuring collections/products for better SEO and B2B targeting?
3. Do you already have defined B2B customer segments/personas, or should this be part of the initial strategy phase?
4. Are there any existing SEO assets (rankings, backlinks, high-performing pages) that must be protected during migration?)?
5. Are there any key markets or regions you are targeting beyond your current audience?
