Website design, Google Ads, Digital Marketing – Dog Business

Project Overview:
We are a well-established UK dog boarding business, Maccabee’s Pet Hotel (www.maccabeespethotel.co.uk), operating since 2014. Our WordPress website has been live for around 10 years with minimal updates and now requires a full modernisation alongside a broader digital marketing overhaul.
We are looking for an experienced freelancer or small agency to redesign and optimise our website, improve our Google Ads performance, and help us better target a high-value customer segment in West London.
Scope of Work:
1. Website Redesign (WordPress)
Refresh and modernise design (premium, trustworthy, high-end feel)
Improve UX/UI and conversion rates
Ensure full mobile and tablet optimisation
Improve site speed and performance
Review and improve structure and content
Enhance key landing pages, particularly:
London-focused page:
www.maccabeespethotel.co.uk/londondogs
2. Tracking & Analytics
Proper setup of Google Ads conversion tracking
Google Analytics (GA4) configuration and optimisation
Event tracking (enquiries, bookings, calls, etc.)
Ensure accurate attribution and reporting
3. Google Ads Review & Optimisation
Audit existing Google Ads campaigns
Improve targeting, keywords, and structure
Focus on higher-value London-based customers
Ongoing optimisation strategy (optional)
4. SEO & Digital Marketing Optimisation
On-page SEO improvements across the site
Keyword strategy (particularly targeting West London dog owners)
Technical SEO fixes
Advice on content improvements
5. Social & Broader Digital Strategy
Review current digital presence (we currently use Facebook but limited elsewhere)
Recommend strategy for:
Instagram / other relevant platforms
Focus on reaching premium London clientele
Key Business Information:
Located in Buckinghamshire (approx. 1 hour from London)
We offer a premium dog boarding service, including dog transport/taxi from London
London clients are significantly more valuable to us than local customers
We want to increase bookings from West London in particular
What We’re Looking For:
Proven experience with WordPress redesigns
Strong Google Ads and analytics expertise
Demonstrable SEO and conversion optimisation experience
Ability to think commercially (not just technically)
Experience working with premium/lifestyle/service brands is a plus
Deliverables:
Fully updated, modern WordPress website
Working tracking and analytics setup
Improved Google Ads performance
Clear recommendations for ongoing growth
To Apply, Please Include:
Examples of similar projects (web + ads + SEO)
Brief outline of your approach
Estimated timeline
Budget estimate or pricing structure