Tracking Set Up

Google Analytics implementation for a digital marketing agency. They need help setting up Universal Analytics tracking (GA4) for a client using different technologies like Pabau and Webflow. This involves integrating the GA4 tracking code (global site tag) on their website built with these technologies/frameworks. Google Ads and Facebook Ads conversion tracking also needs to be established using Global Site Tag. Reporting needs to be configured in GA4 to track key metrics like pageviews, events, conversions etc. Setting up event tracking for critical user actions like form submissions, downloads etc. is also required. Experience with GA4, tag manager implementation, Google Ads/Facebook Ads integration and web analytics reporting is essential for this project. The freelancer will be expected to complete the implementation, set up conversion goals and reports within a week. Testing and documentation will also be part of the project deliverables. This is a timely project for an established digital marketing agency looking to enhance their GA4 capabilities and reporting.