Social Media Markerting

Hey David, To measure ad effectiveness and conversions accurately, we’ll need to define what a “conversion” means for your business—such as a purchase, form submission, or phone call—and ensure tracking is set up properly.

Could you clarify:

What specific actions should count as a conversion (e.g. contact form submissions, product purchases, brochure downloads)?
Do you currently have conversion tracking set up (e.g. Google Analytics, Google Ads tag, Facebook Pixel), or would this need to be implemented?
This will ensure we can accurately measure footfall, attribute results to ads, and optimise based on real data.

Hey David, quick one so I scope this properly:
which channel(s) do you want to advertise on (Meta/Google/TikTok/LinkedIn), is the ad spend separate from the £110 fee, and what’s the main conversion you want tracked (purchase/lead/booking) + do you already have GA4 and the relevant pixel/tag installed?