Social Ads Expert Needed – Lead Generation for B2B

We are a UK-based custom workwear supplier looking for an experienced Meta Ads specialist to manage and optimise our Facebook and Instagram lead generation campaigns.

We currently run Meta Lead Ads and generate a high volume of leads, but performance has recently become unstable after scaling and testing new creatives. We are looking for someone who can properly structure, optimise and scale our campaigns.

we need help with

• Reviewing our current campaign structure
• Fixing performance drops and improving ad delivery
• Optimising lead generation campaigns
• Managing creative testing (UGC videos, graphics, bundles)
• Scaling winning campaigns efficiently
• Reducing cost per lead while maintaining lead quality
• Setting up proper testing frameworks for new creatives
• Advising on audience strategy and campaign structure

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We supply custom branded workwear (hoodies, polos, hi-vis, jackets etc.) to UK businesses and tradespeople.

We are looking for someone who understands lead generation, scaling, and Meta's latest AI delivery system.

Requirements:

• Proven experience managing Meta Ads for lead generation
• Strong understanding of campaign structure and scaling
• Ability to analyse ad performance and optimise campaigns
• Experience with creative testing strategies
• Clear communication and reporting


• Experience with B2B lead generation
• Experience with WhatsApp / CRM lead follow-ups
• Experience with UGC style ads

Please include in your proposal:

1. Examples of campaigns you have managed
2. Typical cost per lead you have achieved
3. Your recommended campaign structure for scaling

We are looking for someone reliable who can manage this long-term if results are good.