SEO, PPC & Performance Specialist –Skincare and wellbeing Clinic

We operate two clinic brands in London:

Danugur – inclusive skin, aesthetics and wellbeing clinics

MAEN – a men-focused men’s aesthetics and wellbeing brand

We are an early-stage business and are currently phasing out generalist providers, moving towards specialist freelancers who can support us in a structured, commercially sensible way.

We are seeking a hands-on SEO and PPC specialist to support Google SEO, website positioning, PPC campaigns and Google Business Profile (GMB) optimisation, working on a phased, test-and-learn basis. Campaigns will be run separately for each brand, with controlled budgets and clear performance milestones.

Phase 1 – Audit & Foundations

Full Google Business Profile (GMB) audit across multiple clinic locations

Review of local SEO, categories, services, content and reviews

Audit of existing Google Ads and SEO setup

Identification of quick wins, gaps and compliance risks

Phase 2 – Optimisation & Testing

Optimisation of GMB listings (services, descriptions, posts, images, FAQs)

Local SEO improvements for multi-location visibility

Launch of small, controlled PPC test campaigns

Website and mobile conversion optimisation

Phase 3 – Performance-Led Scaling

Incremental budget increases based on results

Ongoing optimisation of SEO, PPC and GMB performance

Monthly reporting with clear, actionable insights

What We’re Looking For

Proven experience with Google Business Profile optimisation

Strong understanding of local SEO for multi-location businesses

Experience with Google Ads in regulated or wellness-adjacent sectors

Transparent pricing and clear deliverables

A practical, ROI-focused approach (no hype or unrealistic guarantees)

mportant Note

We are a startup business with controlled budgets.
This role suits freelancers who enjoy phased engagement, testing and long-term collaboration, rather than agency-style retainers.

Please include:

Examples of GMB audits or improvements

Relevant SEO/PPC experience

Your preferred working model (hourly or phased monthly)

We are not seeking large-agency pricing models or long-term contracts at this stage.