PPC Specialist Needed – Google Ads Campaign for Laser Tag Party

I run an established children’s party business operating from two venues:

Tolworth Leisure Centre

Tooting Leisure Centre

I’m looking for an experienced Google Ads specialist to create and launch a focused, high-converting local campaign.

The goal is simple:
Generate bookings for Laser Tag birthday parties.

This is NOT ecommerce. This is local lead generation with strong buyer intent.

Important context:

This is a margin-sensitive business.
Once venue costs and staff are covered, net profit per booking is typically around £100–£150.

That means:

Cost per acquisition must be tightly controlled

Budget must be used intelligently

No wasted clicks

No vanity metrics

I’m not looking for “traffic.” I’m looking for profitable bookings.
Scope of work:

Keyword research (high-intent, localised searches)

Campaign structure (Search campaign first — justify any additional formats)

Location targeting around Tolworth and Tooting

Strong ad copy aimed at parents booking birthday parties

Conversion tracking setup (form submissions / booking completions)

Negative keyword build-out

Clear budget guidance

2 weeks initial optimisation after launch

Please include in your proposal:

Examples of similar local lead-gen campaigns you’ve run

How you would approach keeping cost per booking profitable

Recommended starting ad budget

Your setup fee + 2 weeks optimisation fee

This is a test project.
If the numbers make sense, this can become ongoing management.

I’m looking for someone commercially minded who understands ROI, not just ad mechanics.