PPC Specialist – Automotive Aftermarket Clients

Hybrid/Remote | Full-Time | Mon–Fri

We’re a fast-growing website provider serving independent automotive repair garages across the UK. We’re looking for a freelance PPC pro to aid our growing digital team! You'll take the wheel on paid ad campaigns for our independent garage and automotive service clients – helping them drive more leads, attract the right kind of work, and boost their online presence.

If you're data-driven, love tweaking campaigns to maximise ROI, and want to make a real impact for small businesses, read on.
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What you’ll be doing:
• Plan, launch, and optimise PPC campaigns primarily across Google Ads (and potentially Meta Ads)
• Research keywords relevant to local garage services (MOTs, diagnostics, specialist repairs, etc.)
• Set up and manage ad groups, targeting, bidding strategies, and tracking
• Monitor performance metrics and adjust campaigns to meet client goals (CTR, CPA, ROAS)
• Create ad copy and extensions tailored to the automotive aftermarket
• Work alongside the wider team to align PPC with client websites and landing pages
• Produce clear reports that show value and results
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What we’re looking for:
• 2+ years’ experience managing PPC campaigns (Google Ads is a must)
• Experience with local or small business PPC campaigns
• Strong understanding of Google Ads policies, tracking tools, and optimisation techniques
• Ability to work across multiple client accounts and prioritise effectively
• Great communication skills – able to explain results to clients in plain English
• Google Ads Certification is a bonus (but not a deal-breaker)
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Bonus points if you have:
• Experience in the automotive or aftermarket space
• Knowledge of Meta Ads or Microsoft Ads
• An eye for landing page conversion improvements
• Experience using tools like Google Analytics and Tag Manager
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What we offer:
• Hybrid/remote working (UK-based applicants preferred)
• A friendly, collaborative team that values your expertise
• Competitive salary (based on experience)
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Apply now with your CV, a brief note about your PPC experience, and examples of campaigns you've worked on. Being based near to or in Harrogate would be ideal.