PPC Consultancy (On-Going) - Senior PPC Consultant

Senior PPC Consultant – Ad-Hoc Strategic Support (Google & Microsoft Ads)

We are a UK-based business running high-volume, high-intent lead generation campaigns in the legal / financial services space.

We are looking for a senior, independent PPC consultant to work with us on an ad-hoc consultancy basis.

This is not a daily campaign management role.

Most execution will be handled in-house.

What We Need Support With:

- Reviewing existing Google Ads & Microsoft Ads campaigns

- Diagnosing performance issues following restructures

- Providing clear, prioritised recommendations for us to implement

- Monthly / quarterly strategic reviews

Project-based work such as:

- Offline conversion tracking (CRM → Ads)

- Transitioning to value-based bidding / ROAS strategies

- Measurement & attribution diagnostics

- Assisting with Google Ads policy or suspension issues where required

What We Are Not Looking For:

- Junior or mid-level PPC freelancers

- “Best practice” advice without commercial context

- Daily bid / keyword management

- Generic audits or automated reports

Required Experience:

- 7+ years hands-on PPC experience

- Deep expertise in Google Ads Search

Experience working with:

- CPA-constrained accounts

- High-volume lead generation

- Offline conversion tracking

- Value-based bidding strategies

- Comfortable challenging Google recommendations when needed

Engagement Details:

- Ad-hoc consultancy

- Hourly rate (please state)

NDA required for shortlisted candidates

Long-term relationship possible

APPLICATION QUESTIONS (MANDATORY)

To be considered, you must answer all questions below.
Generic or copy-paste proposals will be ignored.

1.
We need to increase lead volume without increasing CPA.
What practical levers would you explore first, and why?

2.
Please describe one real example where you successfully:

Increased volume while holding CPA stable
OR

Recovered volume after a restructure caused performance decline

(Brief context + what you actually changed.)

3.
In your experience, what commonly goes wrong when accounts are restructured “according to best practices”?

4.
What is your approach to introducing offline conversions without destabilising performance?

Important

We are looking for someone who:

Thinks commercially, not just technically

Is comfortable being challenged — and pushing back

Can explain why something should or should not be done

If this sounds like you, we’d like to hear from you.