PPC Campaign for a excess stock sale

We are a children's clothing wholesaler and retailer called Caremelo Kids.
We have a warehouse of stock valued at £400,000 (retail price). They aim to generate at least £200,000 in sales from this stock. The client is considering two primary strategies:

Offering bulk purchase discounts to wholesale buyers.

Running a PPC campaign to sell the stock directly to consumers online.

The client is seeking expert guidance on the most effective approach and execution to achieve their revenue target.

Campaign Objectives:

Primary Goal: Generate £200,000 in sales from the existing stock.

Secondary Goals:

Clear warehouse stock efficiently.

Maximise return on ad spend (ROAS).

Build brand awareness and customer loyalty for future campaigns.

Target Audience:

Bulk Purchase Strategy:

Wholesale buyers, small retailers, and daycare centers.

Businesses looking for discounted children's clothing in bulk.

Direct-to-Consumer Strategy:

Parents and caregivers of children aged 0-12.

Bargain hunters, seasonal shoppers, and eco-conscious buyers (if stock is sustainable).

Key Considerations:

Stock Details:

Total retail value: £400,000.

Product mix: Specify categories (e.g., baby clothes, toddler wear, seasonal items).

Condition of stock: New, overstock, or clearance items.

Pricing Strategy:

Determine if bulk discounts (e.g., 50% off for wholesale buyers) or individual discounts (e.g., 30% off for retail customers) are more viable.

Consider bundling options (e.g., "Buy 3, Get 1 Free").

Platforms:

Google Ads (Search and Shopping).

Facebook and Instagram Ads (visual appeal for children's clothing).

Timeline:

Urgency: The client wants to clear stock quickly.

Campaign duration: 4-8 weeks (to be confirmed based on strategy).

Proposed Strategies:

Bulk Purchase Campaign:

Target wholesale buyers with tailored ads highlighting bulk discounts and fast shipping.

Use LinkedIn and Google Search Ads to reach B2B audiences.

Direct-to-Consumer Campaign:

Leverage visually appealing Facebook and Instagram Ads to showcase products.

Use Google Shopping Ads to capture high-intent shoppers.

Create urgency with limited-time offers and countdown timers.

Hybrid Approach:

Combine both strategies, allocating budget based on potential ROI.

Test and optimise to focus on the most profitable channel.

Budget:

Total PPC budget: To be determined (client to specify).

Recommended allocation: 10-15% of the target revenue (£20,000-£30,000) for ad spend.

KPIs and Reporting:

Key Metrics:

Revenue generated.

ROAS (target: 5:1 or higher).

Cost per acquisition (CPA).

Click-through rate (CTR) and conversion rate.

Reporting Frequency:

Weekly performance reports with insights and recommendations.

Final campaign analysis with ROI breakdown.

Next Steps for Freelance PPC Experts:

Submit a proposal outlining:

Recommended strategy (bulk, direct-to-consumer, or hybrid).

Proposed platforms and ad formats.

Budget allocation and expected ROI.

Timeline and key milestones.

Include examples of past successful campaigns (if applicable).