Paid media specialist

We're looking for an experienced freelance paid media specialist to take ownership of digital advertising for a growing B2B service business.

The business generates leads primarily through Google PPC and is looking for someone to optimise existing activity, and in time introduce Meta, Bing, and remarketing activity.

Scope of work:

— Initial audit of existing Google Ads account with recommendations
— Ongoing Google Ads management (current spend £2,000–£4,000/month)
— Set up and manage Meta advertising campaigns from scratch
— Set up and manage retargeting campaigns from scratch
— Basic CRO input — reviewing landing pages and suggesting improvements to maximise conversion
— Monthly reporting against agreed KPIs (CPL, ROAS, CVR)

What we're looking for:

— Proven B2B lead generation experience (service businesses preferred)
— Strong Google Ads track record with demonstrable CPL results
— Experience setting up and running Meta campaigns for B2B audiences
— UK-based preferred, familiar with UK SME market
— Google Ads certification and/or Meta Business Partner status desirable

Engagement:

We're looking for an ongoing monthly retainer arrangement. Please include your proposed monthly fee (excluding ad spend) and a brief note on relevant experience when applying.

Important: all ad accounts must be set up and owned in the client's name.