Meta & Google Ads Management

Google & Meta Ads Freelance Role

Fee Structure:
This role will be compensated on a monthly retainer basis. The retainer can be discussed and agreed upon depending on the scope of work.

- Meetings with clients once a month
- Reports and performance updates
- Added to Slack for quick requests
- Responsible for results
- Work closely with us to create the best ads for our clients

Role Overview
Working under the name Bam Bam Social as a freelancer. We are looking for a results-driven Google Ads & Meta Ads Manager to execute and optimise paid advertising campaigns across Google and Meta platforms. The ideal candidate will have a strong analytical mindset, a creative approach to campaign strategy and a proven track record of driving growth through paid media.

Key Responsibilities
- Manage paid campaigns across Google Ads (Search, Display, YouTube, Shopping) and - Meta (Facebook & Instagram)
- Conduct keyword research, audience targeting, and competitor analysis
- Work closely with BBS on compelling ad copy and brief creative assets for high-performing campaigns
- Monitor and optimise campaigns to improve ROAS, CTR, and conversion rates
- Manage budgets and allocate spend effectively across channels
- Track performance using tools such as Google Analytics, Meta Ads Manager, and other reporting platforms.
- Generate regular performance reports with actionable insights
- Stay up to date with platform updates, trends and best practices

Requirements
- Proven experience managing Google Ads and Meta Ads campaigns
- Strong understanding of PPC, paid social and conversion tracking
- Experience with Google Analytics (GA4) and reporting tools
- Analytical mindset with the ability to interpret data and optimise performance
- Ability to manage multiple campaigns and budgets simultaneously

Preferred Qualifications
- Google Ads certification
- Experience with e-commerce or lead generation campaigns
- Familiarity with conversion tracking, pixels and tagging (Google Tag Manager)
- Experience scaling campaigns with high budgets

Key Skills
- Data analysis & reporting
- Campaign optimisation
- Audience targeting
- Budget management
- Creative testing