I need to promote and sell my kids horse education book for christmas

MY first FOCUS is I need help selling my newly written book as a new author especially in time for christmas and I want to be the worldwide expert on supporting horse riding for beginners. I have a 10yr established horse riding school with over 35yrs horsemanship experience so I know by stuff and especially know what students and parents want and need for kids starting out with horses.
So the campaign would need to be targeted at english speaking countries primarily Australia first, then US and UK.

We can have a small portion donated to our charity Giddy Up Gold Coast if this helps promote it
at all.
For anyone searching Gold Coast our local area then we can promote "Free learn to ride book" with our Giddy Up Kids program http://www.horseretreats.com/product/008-0003 or even Free when they purchase their first 2 private 30min horse riding lessons http://www.horseretreats.com/product/001-0001

Whatever you think best to first of all just get it out there worldwide Australia, UK, US to all the kids wanting to learn to ride that love horses.

The book is called: GG Talks - Horse Riding Lessons for Beginners that I wrote especially for horse crazy kids about to venture into lessons or beginner students already in lessons to use as a reference book, support tool for their coach and a development pathway visual for the parent. Retail value $44.99 through Xlibris.
I would want to point people direct to me by a landing page or email info@horseretreats.com to order for $34.99 plus postage with a special author note to the person and I would then mail out.

http://bookstore.xlibris.com/Products/SKU-001112587/GG-Talks--Horse-Riding-Lessons-for-Beginners.aspx

https://www.facebook.com/commerce/products/1404371012906824/

https://twitter.com/kirschmeister/status/803725501776990208?cn=cmV0d2VldA%3D%3D&refsrc=email

KEYWORDS FOR BOOK just my suggestion: "horse riding gold coast", "horseback riding", "horse riding lessons gold coast", "beginner horse riding", "learn to horse ride", "learn to horse ride for kids", "horse crazy kids", "horse mad kids", "my child loves horses", my grandchild loves horses", "kids horse education", "kids horse books"
The major keyword would be "kids horse books" then "horse riding lessons for beginners" or "horse riding for kids" or "learn to horse ride for kids"

ADDITIONAL KEYWORDS as well as the above for my riding school: "horses helping humans", horse therapy", "equine therapy", "womens confidence", "horse retreat", "women's retreat", "women's holiday", "horse holiday", "mental health", "physical health" and probably there are more

I look forward to hearing from someone to have a long term relationship with to build my brand/name and assist my business.
Kind regards, Debbie


My second focus will be attracting tourists on the gold coast for kids and womens clinics (park this for now)

I'm at a turning point of my horse riding school business and need to change my focus on a few things which you may be able to help in a staged process. Financially the horse riding school is not worth staying open but after 35yrs with horses and 10yrs of the riding school I have a huge passion to keep it alive somehow and help others through horses.

My main business that doesn't make any money is the core riding lessons through http://www.horseretreats.com which is a very old website we manage ourselves through a StoresOnline platform but it is first page of google and found in heaps of horse riding gold coast searches. So I don't want to touch this until I know I have something better. http://www.giddyupgoldcoast.org was created on wordpress but was not delivered to us properly with no SEO and it's slow and the contact us doesn't work.
We can accept tax deductable donations through this link https://asf.org.au/projects/giddy-up-gold-coast/

SO, I need higher profit through my book, clients through the kids classes, clinics and tourists.