Google Ads Specialist Needed for Ongoing Management

I am looking for an experienced Google Ads specialist to help me set up and manage Google Ads campaigns for my clients, initially focusing on plumbers and heating engineers in the UK.

I am building a lead-generation agency and want to work with a reliable freelancer on an ongoing basis as I bring in new clients.

I intend to offer different service tiers to my clients, with different levels of Google Ads management and support. I would like to discuss these tiers with the successful freelancer and agree on what each tier should include, along with the associated costs.

What I need you to do:

* Set up Google Search campaigns for local plumbing and heating businesses.
* Conduct keyword research and identify high-intent search terms.
* Write compelling Google Ads designed to generate phone calls and enquiry forms.
* Set up location targeting, budgets, bidding strategies and negative keywords.
* Set up conversion tracking for phone calls and website enquiry forms.
* Optimise campaigns regularly to improve performance and reduce wasted ad spend.
* Provide clear monthly reports showing clicks, leads and cost per lead.
* Advise on campaign improvements where necessary.

Some clients will have their own websites, while others may use landing pages I create using Lovable. Experience setting up conversion tracking on landing pages is therefore important.

What I am looking for:

* Proven experience managing Google Ads campaigns for local service businesses.
* Ideally, experience working with plumbers, heating engineers or other trades.
* Good understanding of lead generation and conversion tracking.
* Someone who can manage campaigns independently and communicate clearly.
* A freelancer interested in a long-term working relationship as my agency grows.

Please include in your proposal:

1. Your experience with Google Ads, particularly for trades or local businesses.
2. Examples of campaigns you have managed and the results achieved, if available.
3. What is included in your monthly management service.
4. Your price for setting up and managing one client’s campaign.
5. Whether you can set up call and form conversion tracking.
6. How often you optimise campaigns and provide reports.
7. Whether you would be happy to discuss different service tiers and help me decide what should be included in each.

Initially, I expect to start with a small number of clients, with the potential for regular ongoing work as the agency grows.

I am looking for someone dependable who can deliver quality work and build a long-term relationship with me.