Google Ads Specialist – Local Training Centre Campaigns (UK)

Job Description

I run a UK training company and already have an active Google Ads account.

Historically we’ve focused on onsite training at client venues.
I now want to add and optimise campaigns targeting individuals and small groups attending our training centre (local radius, city-based).

This is not a beginner task. I need someone who understands:

Local intent

Service-area vs location-based targeting

Lead quality vs volume

Cost control in competitive local markets

What I Need Help With

Review of existing Google Ads account

Structuring location-specific campaigns (training centre attendance)

Keyword strategy for individuals / small groups

Radius and geo-targeting setup

Ad copy that clearly differentiates:

“Attend our training centre”

vs “We come to you”

Conversion tracking review (forms / calls / bookings)

Clear recommendations, not guesswork

Account Details

UK-based account

Search campaigns only (no Display, no Performance Max unless justified)

Modest but scalable budget

Real business with real customers (not dropshipping nonsense)

Who I’m Looking For

You must:

Have proven Google Ads experience with local services

Be comfortable working with existing accounts

Explain why you’re doing something, not just do it

Be practical, commercial, and straight-talking

If your approach is “let’s test everything and see”, don’t apply.

You must be based in the UK

Nice to Have (but not essential)

Experience with training, education, healthcare, or compliance services

Landing page optimisation input (copy/layout advice)

How to Apply

Send a short proposal covering:

Your Google Ads experience (years + sectors)

One example of a local campaign you’ve worked on

How you would approach training-centre vs onsite targeting

Your hourly rate or fixed-price preference

Generic proposals will be ignored.