Google Ads PPC Audit: Optimize for Phone Calls & Leads

We are an independent, family-run plantation shutter company (Eclipse Shutters Ltd) providing bespoke window shutters across Surrey and South West London.

We have an active Google Ads Search campaign running on a £20/day budget. However, we want to ensure our ad spend is strictly driving qualified leads—not passive website browsing, desktop traffic, or empty clicks.

We need a proven Google Ads specialist to perform a thorough audit and help optimize our account with the following key objectives:

1. Conversion Tracking Alignment:
- Ensure our primary bidding goals are strictly direct phone call leads (calls from ads lasting over 30s) and completed quote/survey form submissions.
- Audit and clean up any redundant, broken, or page-load tracking tags so Google AI isn't optimizing for vanity page views.

2. Negative Keywords & Search Term Scrub:
- Audit our recent search terms to eliminate budget waste on irrelevant or low-intent queries (e.g. cheap blinds, DIY shutters, repair tutorials, etc.).
- Review match types and ensure negative keyword lists are tightly enforced.

3. Device & Asset Targeting:
- Ensure bid adjustments prioritize mobile smartphone users who can tap-to-call immediately.
- Optimize our ad assets (Call asset, Google Lead Form, image assets) so maximum mobile real estate is given to direct-contact options.

4. Budget & Bidding Efficiency:
- Verify that our smart bidding strategy (Maximize Conversions) is actively focused on our true lead conversions without hidden budget leaks.

Please outline your experience with local UK service businesses, your turnaround time, and your proposed fixed fee for an audit and implementation.

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