Google ads for lead Generation

Hi All,

I run a domestic cleaning business based in Essex. I’m looking for an experienced Google Ads freelancer who can review and optimise my account for efficient, high-quality lead generation. I would appreciate professional guidance on the best campaign structure, keyword strategy, conversion tracking, and ongoing optimisation, ensuring spend is focused on high-intent searches and wasted budget is minimised. The goal is a lean, well-managed Search campaign that reliably generates local leads and can be scaled once performance is proven.

Here are some of the problems I was facing before;

Campaign structure was unfocused, with broad and low-intent keywords mixed in with high-intent local searches. Search terms and negative keywords were not properly managed, causing wasted spend on irrelevant traffic (jobs, commercial cleaning, general research). Too much budget was allocated to non-Search / cross-network traffic, while core Search campaigns had low impression share. Conversion tracking was unclear or unreliable, making optimisation decisions questionable. No leads was really being generated and my daily spend was £20 per day.

I currently rank number 1&2 on google organically across my service area.