Google Ads Conversion Tracking Setup for WordPress Website

Google Ads Conversion Tracking Setup for WordPress Website

Looking for an experienced Google Ads and WordPress specialist to correctly set up conversion tracking on our WordPress website.

Our Google Ads campaigns are already running, but we need to ensure conversions are being tracked accurately so we can measure campaign performance and optimise our advertising.

Scope of work

The successful freelancer will:

* Audit our current Google Ads conversion tracking setup.
* Configure accurate Google Ads conversion tracking for key actions, including:
* Free trial sign-ups
* Contact form submissions
* Purchases or subscription payments (where applicable)
* Configure or verify Google Tag Manager (if required).
* Configure or verify Google Analytics 4 integration.
* Ensure all conversions are correctly imported into Google Ads.
* Test and verify that conversion tracking is firing correctly.
* Ensure enhanced conversions are enabled where appropriate.
* Check that Google Ads can accurately optimise campaigns using the recorded conversion data.
* Provide a brief summary of the work completed and any recommendations for improving tracking or campaign performance.

Requirements

Applicants should have proven experience with:

* Google Ads
* Google Tag Manager
* Google Analytics 4
* WordPress
* Conversion tracking and enhanced conversions

Please include with your application

* Examples of similar conversion tracking projects you have completed.
* Your experience with Google Ads and GA4.
* Your estimated timescale.
* Your fixed price or hourly rate.

We are looking for someone who can complete the setup promptly and ensure all conversions are being tracked accurately for campaign optimisation.