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Google Ads Conversion Tracking Setup for WordPress Website

  • Posted:
  • Proposals: 56
  • Remote
  • #4508345
  • Awarded
Abdul K.Sami U.Lewis S.24H DevelopersRohit P. + 51 others have already sent a proposal.
  • 2

Description

Experience Level: Entry
Google Ads Conversion Tracking Setup for WordPress Website

Looking for an experienced Google Ads and WordPress specialist to correctly set up conversion tracking on our WordPress website.

Our Google Ads campaigns are already running, but we need to ensure conversions are being tracked accurately so we can measure campaign performance and optimise our advertising.

Scope of work

The successful freelancer will:

* Audit our current Google Ads conversion tracking setup.
* Configure accurate Google Ads conversion tracking for key actions, including:
* Free trial sign-ups
* Contact form submissions
* Purchases or subscription payments (where applicable)
* Configure or verify Google Tag Manager (if required).
* Configure or verify Google Analytics 4 integration.
* Ensure all conversions are correctly imported into Google Ads.
* Test and verify that conversion tracking is firing correctly.
* Ensure enhanced conversions are enabled where appropriate.
* Check that Google Ads can accurately optimise campaigns using the recorded conversion data.
* Provide a brief summary of the work completed and any recommendations for improving tracking or campaign performance.

Requirements

Applicants should have proven experience with:

* Google Ads
* Google Tag Manager
* Google Analytics 4
* WordPress
* Conversion tracking and enhanced conversions

Please include with your application

* Examples of similar conversion tracking projects you have completed.
* Your experience with Google Ads and GA4.
* Your estimated timescale.
* Your fixed price or hourly rate.

We are looking for someone who can complete the setup promptly and ensure all conversions are being tracked accurately for campaign optimisation.

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Clarification Board Ask a Question

  • Sudhanshu K.

    1. Could you please share your website URL and confirm which WordPress setup you are using (WooCommerce, membership plugin, custom forms, etc.)?
    2. Which specific conversion actions are currently configured in Google Ads, and are any conversions already showing data?

  • Satwinder S.

    Hi Adam, Could you please share your website URL so I can review the setup before configuring Google Ads conversion tracking?

  • VCONN P.

    Hi Adam,

    To recommend the best implementation, we'd like to clarify a few details:

    1. Which WordPress theme and page builder are you using (Elementor, Divi, Gutenberg, etc.)?

    2. Which plugins handle your contact forms and free trial sign-ups (Contact Form 7, Gravity Forms, WPForms, Fluent Forms, etc.)?

    3. How are purchases or subscriptions processed (WooCommerce, Stripe, PayPal, MemberPress, WooCommerce Subscriptions, etc.)?

    4. Is Google Tag Manager and GA4 already installed, or do they need to be configured from scratch?

    5. Are you currently using server-side tracking or only browser-side tracking?

    6. Do you already have Enhanced Conversions enabled, or would this be a new implementation?

    7. Are there any consent management or cookie banner plugins in use that we should account for?

    Looking forward to your reply.

    Best Regards.