Google Ads (Adwords)

Our company is located and operates exclusively in Dubai-UAE, We looking into having our google adWords checked,We do have a standing campaign which is years old with almost the same monthly budget, however, we are seeing the results dropping and steadily in the recent months.

What i would like to see covered is :

1- Campaign Revamp (More ad groups and more ad styles like call ads)?.
2- Keyword research ( with competition cross check, abbreviate the current Keywords to Google standards of 25 each group and strict the keywords bed).

3- Advertisment Texts (finding the text strength)?.

4- Conversion and tracking setup ! This must be checked or setup.
5- Budget Optimization (would like to maintain our spending and not increase it).
6- A/B testing of a campaign to improve conversions
7- Negative Keywords (Must be Added ).
8- Ad Extensions (Fix and ad descriptions to sitelink extensions).
9- Competitor Websites, keyword, and budget, CPC analysis ( this must be done with paid tools or manually).


-Google ad account will be shared
-Competition list will be shared
-Candidate will need to review and provide a plan with time line for execution.
This is a contract job and not recurrent, Monthly maintenance will be discussed separately upon review of the current job success.