Phoenix - Your AI AssistantGoogle Ad- Marketing
- Posted:
- Proposals: 26
- Remote
- #4399498
- Awarded
Nagpur 
Description
Experience Level: Expert
We are seeking a Google Ads expert to manage and optimize campaigns for home care services. The ideal candidate should have a proven history of delivering successful Google Ads campaigns achieving measurable results.
Key Responsibilities:
• Audit our current Google Ads account and identify opportunities for improvement
• Refine and restructure existing campaigns, ad groups, keywords, and targeting
o Establish clear campaign goals (e.g., brand visibility, website traffic, lead generation,)
o Perform thorough keyword research to identify high-intent and relevant keywords
o Write and refine persuasive ad copy with effective calls to action (CTAs)
o Set up and manage ad extensions such as sitelinks and call extensions
o Optimize landing pages for improved user engagement and conversions
o Create and execute a well-structured campaign and ad group strategy
o Monitor and adjust budgets and bidding strategies to maximize return on investment (ROI)
o Implement and manage conversion tracking through Google Ads and integrate Google Analytics
o Run A/B tests on ads and landing pages to identify top-performing variations
o Utilize negative keywords to minimize unnecessary ad spend
o Design and manage remarketing campaigns to target previous visitors
o Provide regular performance analysis, insights, and recommendations
Requirements:
• Proven experience managing successful Google Ads campaigns with a positive ROI
• Expertise in keyword research, crafting effective ad copy, and conducting A/B tests
• In-depth knowledge of Google Ads platform, including conversion tracking setup and Google Analytics integration
• Experience in optimizing landing pages for higher conversion rates
• Familiarity with various bidding strategies and campaign structures
• Strong analytical skills to assess data and make data-driven decisions
• Excellent communication and reporting skills
• Ability to work within budget constraints while meeting campaign goals
The price is fixed for the initial one-month service. Any extension will depend on the outcome of the work
Key Responsibilities:
• Audit our current Google Ads account and identify opportunities for improvement
• Refine and restructure existing campaigns, ad groups, keywords, and targeting
o Establish clear campaign goals (e.g., brand visibility, website traffic, lead generation,)
o Perform thorough keyword research to identify high-intent and relevant keywords
o Write and refine persuasive ad copy with effective calls to action (CTAs)
o Set up and manage ad extensions such as sitelinks and call extensions
o Optimize landing pages for improved user engagement and conversions
o Create and execute a well-structured campaign and ad group strategy
o Monitor and adjust budgets and bidding strategies to maximize return on investment (ROI)
o Implement and manage conversion tracking through Google Ads and integrate Google Analytics
o Run A/B tests on ads and landing pages to identify top-performing variations
o Utilize negative keywords to minimize unnecessary ad spend
o Design and manage remarketing campaigns to target previous visitors
o Provide regular performance analysis, insights, and recommendations
Requirements:
• Proven experience managing successful Google Ads campaigns with a positive ROI
• Expertise in keyword research, crafting effective ad copy, and conducting A/B tests
• In-depth knowledge of Google Ads platform, including conversion tracking setup and Google Analytics integration
• Experience in optimizing landing pages for higher conversion rates
• Familiarity with various bidding strategies and campaign structures
• Strong analytical skills to assess data and make data-driven decisions
• Excellent communication and reporting skills
• Ability to work within budget constraints while meeting campaign goals
The price is fixed for the initial one-month service. Any extension will depend on the outcome of the work
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Log inClarification Board Ask a Question
-
What’s currently the biggest concern with your existing campaign lead volume, lead quality, or ROI?
Have you run any previous landing page A/B tests or used heatmaps to track visitor behavior?
Are there specific services within your home care offering that need more attention or visibility?
What regions or locations are you targeting, and are there geo-specific challenges you've noticed?
Do you have access to your Google Analytics and conversion tracking setup, or will I be helping configure that from scratch?