Dog Trainer requires marketing support

I am a dog trainer based in Cheshire, and I need help creating leads on Google and Facebook.

Up until recently I have been successful running my own ads on Facebook, but competition is making it harder. I've never advertised on Google before.

I am looking to hear from specialists who have a proven track record in generating leads on Google and Facebook. Ideally looking to work with someone on a long term basis, allowing you to continually tweak and improve ad spend and performance.