Digital Marketing Specialist – Google Ads (SaaS | B2B Focus)

We're seeking a data-driven Digital Marketing Specialist with a strong command of Google Ads to run high-converting paid campaigns. You’ll play a pivotal role in increasing qualified leads, reducing CAC, and boosting our brand visibility in a competitive market.

Key Responsibilities:
• Plan and execute Google Ads campaigns (Search, Display, Retargeting) with the goal of lead generation and customer acquisition.
• Analyse competitor ads Sprinto (https://sprinto.com/) and position our offering with a compelling value proposition.
• Continuously monitor and optimize campaigns for CTR, conversion rate, and cost-per-lead (CPL).
• Conduct keyword research and manage negative keywords to improve ad relevance and ROI.
• Create persuasive ad copy and collaborate with the content and design team for landing pages.
• Track, analyse, and report on performance metrics using Google Analytics, Tag Manager, and other tools.
• Suggest and test A/B variations for ad creatives and landing pages.
• Stay on top of digital marketing trends, particularly in the compliance tech/SaaS sector.

Requirements:
• 3+ years of hands-on experience with Google Ads, particularly in SaaS or B2B tech.
• Strong understanding of lead generation funnels and conversion optimization.
• Experience analysing competitors and leveraging insights into campaign design.
• Proficiency with tools like Google Ads, Analytics, Tag Manager, SEMrush, and Hotjar.
• Excellent communication and copywriting skills.
• Ability to work independently, meet deadlines, and adapt to a fast-paced environment.

Preferred:
• Experience marketing compliance or cybersecurity solutions.
• Knowledge of tools like HubSpot, Salesforce, or similar CRMs.
• Familiarity with B2B buyer journeys and enterprise tech decision-making processes.

What We Offer:
• Competitive salary and performance bonuses.
• Opportunity to grow with a rising tech company.
• Remote-first culture with flexible working hours.
• High-impact role with autonomy and visibility.
• Access to the latest tools and industry training.