Basic Instagram Ad Campaign for a Website Launch

I need technical help with a paid social / advertising campaign for a clothing website launch. I am super busy on finalising the site itself, but I can provide the necessary content / assets, demographics, goals you'll require for a successful campaign. It's a small / low key campaign, for a local clothing brand launch. The campaign needs to be spread over Thursday - Sunday - pushing people from social to the website. A little best practice strategy assistance would be useful too. Not a big job and only a few posts / stories going out - just technical experience of Facebook Ads Manager and previous successful ad campaign experience for site launch required.