Adwords Account Management

Revise and optimize an existing AdWords campaign: clean and restructure the current campaign, replicate it for a new geographic area, and launch a focused single-service campaign. Configure conversion tracking across three distinct websites, ensuring accurate goals, tags and attribution. Improve keywords, ad copy and bidding strategy for performance and ROI, implement negative keyword lists, and set location, language and device targeting. Deliver a documented setup and recommendations for ongoing optimization.