1-Month Paid Search Test – Premium Solo Travel Brand

Creative Escapes is a premium small-group travel company.

We are repositioning around: Solo holidays, done properly – with a camera.

Trips range from £1,200 to £4,000+.
Audience: culturally literate 40–70 year olds.
This is not budget travel.

We are running a focused 30-day paid search test to validate commercial intent around this positioning.

This is a structured experiment, not an ongoing retainer.

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Objective

After 30 days we want clarity on:
• Cost per meaningful action
• Quality of search queries
• Bounce behaviour
• Budget leakage
• Whether demand exists at paid search level

We are not interested in impressions or vanity CTR.

We want commercial signal.

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Scope of Work

1. Campaign Architecture

Build one tightly structured Google Search campaign targeting premium solo travel intent.

Requirements:
• Controlled match types (no uncontrolled broad match)
• Strong negative keyword strategy
• Clear ad group segmentation
• Clean naming structure
• Tight geographic targeting (UK)
• Budget discipline

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2. Tracking & Measurement

You must implement and verify:
• GA4 integration
• Scroll depth tracking
• CTA click tracking
• Cross-page click tracking
• Clean event naming
• Search query reporting

If tracking is weak, the test is invalid.

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3. Optimisation

Total ad budget: £500-1000.

You must:
• Monitor search terms closely
• Eliminate irrelevant traffic fast
• Adjust bids strategically
• Optimise weekly
• Protect the budget from waste

This is a small precision test. Discipline matters.

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Required Experience (Non-Negotiable)

You must demonstrate:
• Experience running structured Google Ads campaigns for premium (£1,000+) products or services
• Evidence of generating measurable ROI or qualified leads
• Experience managing small test budgets efficiently
• Ability to clearly explain campaign structure and negative keyword logic

Please include:
• Screenshots of previous dashboards (data redacted)
• A short explanation of how you structure a high-intent search campaign
• One example where you reduced CPA or prevented budget leakage

Generic marketing proposals will not be considered.

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Mandatory Question

In your proposal, answer this:

How would you prevent budget leakage in a £500 Google Ads test campaign?

Be specific.

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Deliverables
• Fully structured campaign
• Clean tracking framework
• Weekly reporting
• Final written recommendation:
• Scale
• Refine
• Or Stop

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Payment

Fixed fee preferred.
Milestone based.