A world-class Podcast Marketing Director ASAP

ABOUT THE SHOW
Shelly’s show is not a typical podcast. It is a cinematic, memoir-driven audio experience based on a true story so wild, emotional, and unbelievable that listeners physically cannot stop listening.
Told with raw vulnerability, dark humor, and razor-sharp emotional precision, Seasons 1–4 chronicle a real journey through:
• generational trauma
• toxic family systems
• marital collapse
• psychological unraveling
• cultural conditioning
• identity death and rebirth
• the shockingly dark and the breathtakingly beautiful

This is NOT self-help advice.
This is NOT interviews.
This is NOT surface-level inspiration.

This is prestige storytelling — a haunting, addictive memoir that becomes the entry point into a global mindfulness brand.
Think: Eat, Pray, Love meets Dirty John…a reinvention story wrapped inside a real psychological unraveling listeners can’t turn away from.
They binge it at 2 a.m., text their friends, and whisper:
“How is this real?”

THE BROADER PICTURE

The podcast is the first chapter of a multi-year ecosystem:
Podcast → Book → Masterclass → $299 Course → Mindfulness Tech Platform

Launch date: January 13, 2026 — Shelly’s birthday.
You’re not just marketing a show. You’re launching a movement.

WHY THIS ROLE MATTERS

We are aiming for:
• 25K–50K listeners by March
• 100K+ audience growth by 2026
• Strong conversions into the Masterclass + Course
• Massive community expansion

The right Marketing Director turns Season 1 into a cultural event.

ABOUT THE PODCAST

Seasons 1–4 dive into:
• hidden dysfunction
• generational patterns
• cultural expectations
• family fractures
• the slow emotional erosion beneath a “perfect” life

Raw. Visceral. Painfully honest.

Seasons 5–6 capture:
• business rise
• betrayals
• family power dynamics

Seasons 7–9 reveal:
• reinvention
• rebirth
• rebuilding of marriage, identity, power

This is real-time reinvention.
Listeners don’t just listen—they feel seen, awakened, connected.
This show has breakout potential.

WHO WE’RE LOOKING FOR

A world-class Podcast Marketing Director who:
• launches binge-worthy, story-driven shows
• creates viral anticipation
• scales audiences FAST
• thinks in systems and funnels
• understands cinematic storytelling
• can execute an intense 90-day launch sprint
• is strategic and hands-on

You are:
Strategic. Creative. Data-driven. Emotionally intuitive. Organized. Fast.
Your energy:
“Move—I know how to blow this up.”

TOP OBJECTIVES

Deliver 25K–50K listeners by March.

Build a high-converting HubSpot landing page.

Produce & distribute a large volume of marketing assets.

Run paid ads across Spotify, Overcast, Podcast Addict, Meta.

Drive traffic → email list → Masterclass → $299 Course.

Manage full launch calendar (Jan 13 → Jan 30 → Feb → March).

Create a repeatable weekly distribution engine.

Generate buzz, virality, and emotional resonance.

WHAT YOU’LL OWN
1. Podcast Launch Strategy

• December trailer drop
• Major launch Jan 13
• Weekly rollout
• Platform distribution
• Paid amplification

2. Content Creation (HEAVY OUTPUT)

Jan 1–Feb 15
• 20–30 short-form clips
• 15–20 graphics & quotes
• 8 launch graphics
• 8 audiograms
• 2 cinematic trailers
• BTS teasers
• Carousel story breakdowns

February (Presale)
• 20–25 clips
• 8–12 audiograms
• Weekly themed content to fuel the presale
• Retargeting assets

March (Course Launch)
• 20–25 clips
• 6–8 course launch ads
• 6–8 podcast growth ads

3. Paid Ads Management

Own Spotify, Overcast, Podcast Addict, and Meta ads for:
• Listen Now
• Episode promos
• Retargeting
• Landing page conversions
Daily optimization is expected.

4. Funnel Integration

Ensure synergy across:
Podcast → Landing Page → Email → Masterclass → $299 Course
Collaborate with the course ads strategist (Corin) but own the podcast-driven funnel.

5. Landing Page Creation (HubSpot)

Includes:
• Trailer
• Listen links
• Email opt-in
• Book CTA
• Social proof
• Episode updates
Run tests for optimization.

6. Analytics & Optimization

Track KPIs, adjust creative, diagnose drop-offs, scale winners, deliver weekly reports.

REQUIRED EXPERIENCE

• 3–7+ years marketing podcasts or entertainment projects
• Proven growth into the 50K+ listener range
• Expertise with Spotify, Overcast & Podcast Addict ads
• Strong short-form storytelling instincts
• Excellent emotional copywriting
• Funnel + performance marketing mastery
• HubSpot landing page experience
• Fast, decisive, creatively fearless
US-based preferred; global talent welcome.

WHAT SUCCESS LOOKS LIKE (BY APRIL 2026)

• 50K+ monthly listeners
• A viral short-form engine
• A thriving community converting into courses
• A high-performing funnel driving compounding growth
• A launch case study you’ll brag about

This is a career-defining project.