I need a marketing plan for 2 home care businesses

I am currently seeking a skilled and experienced freelancer to create a comprehensive digital marketing plan for a duration of approximately six months, catering to two distinct home care companies. This project aims to enhance the online presence, brand visibility, lead generation capabilities, and talent recruitment efforts for both businesses within the home care industry.

Project Overview:
The selected freelancer will be responsible for developing a tailored digital marketing strategy for two home care companies located in Ireland. These companies are dedicated to providing high-quality home care services to individuals in need and are looking to expand their reach, clientele, and talent pool through effective online marketing, with a primary focus on Instagram and Facebook.

Scope of Work:

1. Market Analysis:

Conduct a thorough market analysis to understand the competitive landscape, target audience, and industry trends specific to home care services in the respective locations.

2. Digital Strategy Development:

Develop a comprehensive digital marketing strategy for both companies, outlining key objectives, strategies, and tactics for the next six months, with a particular emphasis on brand awareness and talent recruitment.

3. Social Media Marketing:

Craft and execute engaging social media marketing campaigns on Instagram and Facebook to drive brand awareness, increase followers and engagement attract talent. These campaigns should highlight the companies' values, work culture, and career opportunities.

4. Online Presence Enhancement:

Assess and optimize the companies' existing websites for improved user experience, and conversion rates.
Recommend and execute strategies for creating or improving social media profiles on Instagram and Facebook.

5. Content Strategy:

Develop compelling content that showcases the companies' commitment to quality care and their role as an employer of choice in the home care industry.
Implement a content calendar for consistent posting and engagement on Instagram and Facebook.

6. Paid Advertising:

Develop and manage targeted online advertising campaigns on Instagram and Facebook to reach potential job candidates.
Monitor ad performance and make data-driven adjustments.

7. SEO and Local SEO:

Optimize the websites for search engines to improve organic visibility for talent-related keywords.
Implement local SEO strategies to attract talent from the local area effectively.

8. Email Marketing:

Create and execute email marketing campaigns tailored for talent recruitment, showcasing career opportunities and benefits.

9. Reporting and Analytics:

Regularly monitor, analyze, and report on key performance metrics for talent recruitment efforts.
Make data-driven recommendations and adjustments to the strategy as needed.
Deliverables:

A detailed digital marketing plan for both home care companies, including specific recommendations, timelines, and budgets, with a particular focus on Instagram and Facebook marketing for talent recruitment.
Regular progress reports and performance analysis, with a specific emphasis on talent acquisition metrics.
Requirements:

Proven experience in developing successful digital marketing strategies, especially in talent recruitment for the healthcare or home care industry.
Expertise in Instagram and Facebook marketing, including paid advertising.
Strong understanding of content marketing.
Excellent communication skills and the ability to collaborate with multiple stakeholders.
Timeline: The project is expected to last approximately six months with the marketing plan to be delivered within one week of proposal acceptance.