Erotic Romance Book Launch Campaign

Project: Execute comprehensive 14-day launch campaign for contemporary erotic romance novel
Duration: 2 weeks intensive (50-60 hours total)
Budget: £500 for basic execution, £750 for enhanced package, £1,000 for premium full-service
Required Skills & Experience:
Essential:

Proven experience marketing romance novels (portfolio required)
Understanding of erotic romance market and readers
Familiarity with KDP Select, BookBub, BooksButterfly
Active BookTok/TikTok presence or management experience
Email marketing expertise (MailerLite, ConvertKit, or similar)
Facebook groups navigation for romance promotion

Preferred:

Previous erotic/steamy romance campaign success
Established relationships with romance influencers
Newsletter swap network connections
Graphics creation ability (Canva)

Scope of Work:
Week 1 Deliverables:

Submit BookBub and BooksButterfly applications
Book 5+ promotional sites for launch week
Create and schedule 50+ social media posts
Set up email marketing platform and welcome sequence
Distribute ARCs to 50+ reviewers
Launch free promotion campaign
Manage daily social media engagement (2 hours/day)

Week 2 Deliverables:

Execute countdown deal promotion
Coordinate influencer outreach (contact 20+)
Implement newsletter swap campaign (5+ swaps)
Create BookTok content (1 video daily)
Monitor and optimize campaign performance
Provide daily metrics reports
Compile final campaign report with recommendations

Package Options:
Basic Package (£500):

Promotional site bookings
Social media scheduling
Basic email setup
Daily monitoring
Final report

Enhanced Package (£750):

Everything in Basic PLUS:
Influencer outreach campaign
Newsletter swap coordination
BookTok content creation
Graphics design
Review follow-up campaign

Premium Package (£1,000):

Everything in Enhanced PLUS:
Pre-launch ARC distribution
Facebook group promotion (50+ groups)
Podcast pitch campaign
Blog tour coordination
30-day post-launch support

Please provide:

Portfolio of 3 romance book campaigns with results
Screenshots of BookTok/social media metrics
List of romance promotion sites you've used successfully
Brief strategy outline for this specific book
Confirmation you're comfortable promoting explicit content
Availability for immediate start