Project: B2B SaaS Growth Specialist - Marketer / Growth Hacker 2

Relisted due to lack of time (sorry - bad timing - I was called out of the country on business!)

About Us:
UK-based SaaS automation platform. 100% online, B2B only

What We Need:
We’re looking for an experienced B2B SaaS Growth Specialist — this could be a growth marketer, demand generation expert, or growth hacker with SaaS experience. The key is a proven ability to acquire and convert B2B SaaS customers online

Your Role:
Assume current used solutions are basic - You will be starting from scratch
Audit current customer acquisition methods
Design and execute a growth strategy using SEO, PPC, LinkedIn outreach, affiliates, and content.
Experiment with creative / low-cost growth hacks to validate what works quickly.
Optimize funnel from awareness → trial → activation → paying customer.
Recommend and implement a modern SaaS growth stack (automation, CRM, retargeting, email).
Deliver measurable results: qualified leads, lower CAC, higher trial-to-paid conversion.

Skills Required:
Proven track record growing B2B SaaS products.
Hands-on with growth & demand gen tools (HubSpot, Lemlist, LinkedIn Sales Navigator, Google Ads, SEO platforms).
Comfortable running structured demand-gen campaigns and scrappy growth experiments.
Data-driven, fast tester, able to measure and iterate.

Scope:
Phase 1 (2–4 weeks): Audit & Growth Plan.
Phase 2: Execute campaigns & quick wins.
Phase 3: Build a repeatable playbook for predictable customer acquisition.

Please include examples/case studies of B2B SaaS growth projects you’ve delivered — highlighting both creative tactics and scalable acquisition strategies.