Part time Marketing coordinator for B2B tradesman software

The role is to use marketing, across both acquisition and retention, to drive cost-effective subscriptions, upsell opportunities & brand awareness, to put Workever firmly on the map as a field management software solution. It requires a self starter, used to a level of autonomy.


About us:


We are a growing software startup specialising in field service and job management solutions for service and trade businesses like plumbers, electricians, and maintenance professionals. Our software empowers these companies to efficiently handle their jobs, schedules, invoices, and field operations.


Currently, our focus is on the UK market, catering to micro and small businesses with customer sizes ranging from 2-40 staff members. As well as some small paid campaigns in other UK speaking territories such as Australia and New zealand



Skills required:

- Organised and task driven
- Confident in the use of Google Analytics, Wordpress, Intercom, Mailchimp & Meta
- Proficient and writing and publishing SEO content
- Ability to collaborate effectively with agencies, freelancers and the rest of the team
- Understanding of SaaS business to drive subscriptions at a sensible ROI
- Nice to have - Ability to design/edit in Figma & experience with Capterra/Google Ads




Day to day tasks:


- Nurture the current lost leads with offers and upsell opportunities
- 2 X Blog posts per month. Writing thought provoking posts and sharing this across social media and trade groups.
- Look for opportunities with SEO to create new pages on the website that drive traffic
- Look for opportunities to improve current pages conversion rates
- Experience with Google analytics to understand data and provide a monthly report on performance
- Collaborate with freelancers and agencies
- Bi monthly newsletter to upsell our subscriptions, promote new features and ask for referrals
- Continuation, review and cascade of NPS surveys & results to drive continual improvement and promote more positive reviews online
- Ability to write engaging email content with a focus on conversions.