Digital Marketing Strategist (Advisor) for e-commerce brand

We’re an e‑commerce brand in the luxury pet accessories space. We handle brand, content, and execution in-house. We’re looking for an ongoing strategic partner to guide our digital marketing and growth — we will do the actual implementation. The right candidate will have a proven track record growing e‑commerce brands with strong experience in: Meta & Google Ads strategy; Email & lifecycle marketing strategy; CRO and UX best practices for DTC brands; SEO fundamentals and content strategy; Analytics, attribution, and A/B testing. The individual must be comfortable leading at a strategic level and giving clear, prioritized guidance that a small team can execute

Role Overview
- Review our data and marketing performance regularly
- Identify opportunities, prioritize tests, and create clear action plans
- Advise on how to grow revenue, profitably, across channels

Paid Ads Strategy (Meta & Google)
- Review performance and give specific, actionable changes for us to implement

Email, Flows & List Growth (Strategy)
- Audit current flows; Recommend new flows, segmentation, and timing
- Advise on list growth tactics (lead magnets, pop-ups, quizzes, referral ideas)
- Set targets and benchmarks for key email KPIs

Website, CRO & UX (Strategy)
- Review site funnel and analytics (homepage → collections → product → cart → checkout)
- Identify friction points and prioritize CRO tests (layouts, messaging, offers, trust elements)
- Recommend specific changes for landing pages, product pages, and navigation
- Help define a simple A/B testing roadmap
- Identify app removal or changes recommendations

SEO & Content Direction
- High-level keyword and content strategy (topics, intent, priorities)
- On-page optimization guidance for key pages and blogs
- Recommend content themes and briefs

Analytics, KPIs & Reporting Cadence
- Help us define and track the right KPIs (ROAS, CAC, LTV, CVR, AOV, email revenue, etc.)
- Ensure we have the right measurement setup (GA4, pixels, UTM structure – guidance only)
- Provide a simple recurring report/summary with:
- What’s working / not working
- Priority actions for next period
- New experiments to run

Please include in your reply:
1. Brief intro: Who you are, where you’re based, and your e‑commerce focus.
2. Relevant examples: 1–3 brands where you led digital strategy and drove measurable growth (ROAS, revenue, CVR, email revenue, etc.).
3. Your approach: In 5–8 bullet points, outline what you’d do in the **first 60 days** with us (audits, priorities, and key deliverables).
4. Your rate & availability: Monthly retainer or hourly, plus typical availability and time zone.