Customer Acquisition Plan – Pre-Launch EdTech Platform

Project: Pre-Launch Customer Acquisition Strategy for large scale/global k12 learning platform

We are relaunching a previously well known modern, AI-powered learning platform and seek a digital marketing consultant to develop a concrete, actionable strategy for acquiring large scale (low cost, but paid for $1/month/teacher paid for) teacher users globally (excluding North America).

This initial engagement is to produce a detailed plan outlining how we will:
• Use paid digital channels for cost-effective lead generation
• Deploy agentic AI tools like LinkedClient, chatbots, and automated email flows to drive sign-ups
• Show expected performance with clear KPIs: cost-per-sign-up, activation rate, funnel drop-off

We seek specific channel tactics, tool recommendations, campaign sequencing, and estimated costs to inform go/no-go decisions. No fluff — we need a sharp, results-driven acquisition blueprint ready for execution.

EdTech or SaaS user acquisition experience is a strong advantage.

Thank you