B2B LinkedIn Content Strategist (Training Industry)

B2B LinkedIn Content Strategist (Training & Professional Development Industry)

We are looking for a highly skilled B2B LinkedIn Content Strategist to help elevate the digital presence of a professional training and leadership development company based in Saudi Arabia.

Our company specializes in professional certifications and executive development programs such as CIPD, leadership training, and corporate learning solutions targeting HR leaders, L&D departments, and business executives.

This role is focused specifically on transforming our LinkedIn presence into a stronger B2B thought leadership and lead-generation channel.

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Engagement Structure

The engagement will be conducted in phases, beginning with a short assessment and strategy stage, followed by a longer-term collaboration based on performance and alignment.

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Phase 1 – Assessment & Strategy

Duration: Approximately 1 Week

The engagement will begin with a short discovery and strategy phase focused on assessing and improving the foundation of our LinkedIn presence.

Responsibilities:

- Review our current LinkedIn presence and content
- Assess positioning, messaging, and audience alignment
- Benchmark relevant competitors and industry leaders
- Define initial content pillars and tone of voice
- Develop a short-term LinkedIn content direction
- Prepare sample/pilot content

Expected Deliverables:

- LinkedIn audit and key recommendations
- Initial content strategy and messaging direction
- Sample LinkedIn posts
- Short-term content calendar

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Phase 2 – Content Execution & Optimization

Ongoing Monthly Collaboration (Subject to Successful Completion of Phase 1)

Following the strategy phase, the engagement may continue into an ongoing execution and optimization stage focused on building thought leadership and improving B2B engagement.

Responsibilities:

- Write high-quality LinkedIn posts optimized for B2B audiences
- Develop executive-style and insight-driven content
- Transform training topics into commercially valuable content
- Improve post structure, hooks, storytelling, and CTAs
- Suggest visual/carousel concepts where relevant
- Support audience engagement and positioning strategy
- Continuously refine content performance and messaging

Expected Deliverables:

- Monthly LinkedIn content calendar
- Weekly LinkedIn posts
- Thought leadership content ideas
- Ongoing optimization recommendations
- Performance and engagement insights

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Ideal Candidate

We are specifically looking for someone with:

- Proven experience in B2B LinkedIn content strategy
- Experience working with training, HR, consulting, or professional services companies
- Strong understanding of executive and corporate audiences
- Ability to write in a professional, insightful, and business-oriented tone
- Strong understanding of LinkedIn organic growth and engagement
- Experience creating thought leadership content
- Excellent English writing skills

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Important Notes

- This is NOT a general social media management role.
- We are NOT looking for trendy B2C-style content.
- We value strategic, executive-level, insight-driven communication.
- Experience targeting HR Directors, L&D Managers, and business leaders is highly preferred.

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To Apply

Please include:

1. Relevant LinkedIn/B2B work samples
2. Examples of thought leadership content
3. Experience with training, HR, consulting, or professional services industries
4. Your proposed approach for improving a B2B LinkedIn presence
5. Examples of LinkedIn accounts or brands you helped grow