Newsletter design and layout

Project Scope: Content & Newsletter Alignment and Redesign

As I’ve thought more about this project, I realise that for it to work effectively, we need to ensure that not just the newsletter but all key content areas are aligned in terms of look, feel, and flow. This means creating a cohesive experience across:

Newsletter – Our key engagement tool.
Leadership Articles – Long-form insights.
Leadership Guides – Practical, step-by-step resources.
Case Studies – Showcasing real-world impact.
Main Pages – Where these assets are listed and accessed.
This is a bigger project than I originally outlined. I believe each of these elements will need some redesign to ensure consistency across the site and email marketing.

Freelancer Requirements
I need an experienced freelancer to revamp our newsletter's structure, layout, and design to enhance readability, engagement, and brand consistency while integrating it seamlessly with my leadership articles, guides, and case studies.

The ideal candidate will have extensive experience in newsletter design, WordPress customisation, and a strong understanding of email marketing best practices.

Key Responsibilities
Redesign the structure and layout of our newsletter for improved readability and engagement.
Ensure visual and structural alignment across the newsletter, leadership articles, guides, and case studies for a unified content experience.
Implement the new layout within WordPress, ensuring compatibility with our existing site and email marketing tools.
Optimise for both mobile and desktop, ensuring a seamless experience across devices.
Recommend and implement design best practices to increase open and click-through rates.
Provide guidance on template reusability, ensuring that future newsletters maintain a consistent, high-quality look and feel.

This project is about more than just improving the newsletter—it’s about making our entire content strategy more cohesive and engaging.