MailChimp Automation & Email Marketing Manager

Project Overview
I own two UK-based B2B businesses:
A data cabling & network installation company (commercial clients + insurers)
A managed IT support company (SMEs)
We generate leads via PPC, organic search, and existing databases, but many prospects are not ready to buy immediately.
I’m looking for an experienced MailChimp specialist to build, manage, and optimise long-term email nurture campaigns that keep leads warm and convert over time.
This is ongoing monthly work, not a one-off newsletter task.

Scope of Work
You will be responsible for 3 separate email nurture campaigns within one MailChimp account:
1️⃣ Data Cabling – Commercial Clients
Leads from PPC, organic, and existing database
Focus: education, authority, soft conversion
2️⃣ Data Cabling – Insurance / Loss Adjusters
Niche B2B audience
Focus: positioning, trust, inspection services
3️⃣ Managed IT Support (SMEs)
Leads considering managed IT but not ready yet
Focus: proactive IT, risk reduction, long-term value

Key Responsibilities
Set up MailChimp audiences & segmentation
Build automated customer journeys (welcome + long-term nurture)
Create or refine email copy (B2B tone, not salesy)
Design clean, professional templates (branding provided)
Schedule and manage monthly nurture emails
Monitor:
Open rates
Click-through rates
Engagement trends
Make ongoing improvements based on performance
Ensure GDPR-friendly best practices

What I’m Looking For
Essential
Strong experience with MailChimp automations / journeys
B2B email marketing experience
Comfortable managing multiple audiences
Good written English (UK market)
Able to work independently and proactively
Nice to Have
Experience with:
IT services
MSPs
Construction / cabling / technical services
Light copywriting & positioning skills

What This Is NOT
❌ Not just “newsletter sending”
❌ Not social media marketing
❌ Not cold email spam
❌ Not design-only work
If your main experience is sending promotional newsletters, this role won’t be a fit.

Deliverables
Initial setup (first phase):
3 MailChimp audiences
3 automated nurture journeys
Core email templates
First 3 months scheduled

Ongoing (monthly):
Campaign management
Monthly email sends
Performance monitoring & optimisation
Light copy tweaks as needed

Budget
Setup: Open to fixed-price proposal
Ongoing management: (depends on experience)
This is a long-term role for the right person.

How to Apply
Please include:
Your experience with MailChimp automations
Examples of B2B email campaigns you’ve managed
Confirmation you can handle ongoing monthly management
Any relevant experience in IT / technical services (if applicable)
Short, clear proposals preferred.