I want to be able to use ai to clean a database on freshsales

Hi Stuart,
I hope this email finds you well. I'm reaching out because I need help with a CRM data quality project, and based on your expertise, I think you'd be perfect for this.
The Challenge
Our Freshsales CRM is missing critical information across company and contact records, making targeted marketing campaigns nearly impossible. I want to integrate data enrichment tools (like Enrich, Clay, Claude AI, or similar) to automatically update and validate our database.
The problem is I'm torn between two approaches and honestly find platforms like Zapier and Make confusing - plus their per-action pricing seems like it could get expensive quickly with our database size.
What I'm Looking For
I need someone who can:

Evaluate the best approach: Automation platform (Zapier/Make) vs. custom Python script
Integrate enrichment services to fill missing fields and validate existing data
Set up automated workflows for ongoing data maintenance
Create clean segmentation for our marketing efforts

Specific Goals

Validate contact information (emails, phone numbers)
Complete missing company data (industry, size, revenue, location)
Fill gaps in existing records across all fields
Set up duplicate detection and merging
Ensure data stays current automatically

My Main Concerns

Cost control - I'm worried about per-action fees adding up
Scalability - Need something that grows with our database
Simplicity - I want something maintainable long-term
ROI - Clean data should directly improve our marketing results

What I'd Love Your Input On

Which approach would be more cost-effective for our situation?
What enrichment services would you recommend?
Ballpark timeline and investment for a project like this?
Have you done similar CRM integrations before?

Next Steps
If this sounds like something you'd be interested in, I'd love to start with a brief consultation call where we can:

Review our current Freshsales setup
Discuss the pros/cons of different approaches
Get your professional recommendation
Talk timeline and budget

I'm flexible on approach - I just want the most practical, cost-effective solution that gives us a clean, marketing-ready database.
Would you be available for a 30-minute call this week to discuss? I'm happy to work around your schedule.
Looking forward to hearing your thoughts!