Email Marketing Specialist (Klaviyo Flows & Template Design)

Before I dive in, I’d like to clarify a few things so I can deliver exactly what you’re looking for. First, regarding your current Klaviyo flows, which ones do you feel are performing well, and which ones seem to be underperforming or losing engagement? This will help me prioritize and focus my optimization efforts where they matter most.

Second, for your new email templates and campaigns, do you want them to strictly follow your current brand guidelines, or are you open to introducing fresh creative styles that could stand out and increase engagement? Understanding this will allow me to balance brand consistency with design impact.

Lastly, do you have specific goals for metrics like open rates, click-throughs, or revenue per email? Knowing your benchmarks will let me set up flows and copy that are directly tied to your business outcomes, rather than just aesthetic improvements.

Answering these will ensure I deliver a strategy that is precise, results-driven, and fully aligned with your vision.

If your Klaviyo flows were fully optimized today, which outcome would matter most to you in the next 60–90 days: higher repeat purchase rate, stronger post-purchase engagement, or increased flow-driven revenue and what is currently preventing you from achieving that?

Before I dive in, what are your primary goals for this refresh right now, improving retention, increasing repeat purchase rate, or unlocking more revenue from existing traffic through stronger automations?

If you want a slightly more tactical alternative, here are two options you can rotate depending on the client tone:

Are you looking to optimise and refine your existing Klaviyo flows first, or rebuild the customer journey with new lifecycle automations from the ground up?

Or a data-driven angle:

Which Klaviyo metrics matter most to you at this stage, revenue per recipient, flow conversion rate, or long-term customer lifetime value?

Tell me if you want it sharper, softer, or more brand-focused.

Can you provide brand guidelines + example emails you like, and confirm you can grant Klaviyo collaborator/limited-role access (no passwords)?

For the £105, what’s the exact first deliverable: audit + plan only, or refresh X flows + create Y templates + copy?

How many existing Klaviyo flows are in place, and which ones are priority to refresh (e.g., Welcome, Abandon cart, Post-purchase, Winback)?