Email Marketing Specialist

Company overview:

We are a young London based nutraceutical company specialising in health and wellness products for alcohol consumers. Our unique patent pending products cover both the healthcare and hospitality sectors and are sold in retail stores and online via our website www.alcotox,com and Amazon,com. We have recently secured our first round investment funding and are currently looking for a motivated email marketing specialist to join our team.

Job Description
Job Summary:
Do love analyzing data and harnessing the power of automated marketing tools? Do you dream about subject lines and click-through rates? We’re looking for an Email Marketing Specialist who can drive digital marketing success by creating, managing, executing, and analyzing our digital marketing email campaigns
Duties and Responsibilities:
• Own the end-to-end marketing automation strategy, including developing email campaigns, drip campaigns, and thoughtful autoresponders to encourage more lead activity
• Create marketing automation workflows
• Work with the marketing team to create campaigns, forms, and emails optimized for performance
• Create, monitor, analyze, and report on campaign performance
• Monitor trends, including researching tools and applications that would further drive customer engagement
• Analyze KPIs and advise the marketing team of opportunities to improve and optimize campaign performance
• Standardize, clean, and upload contact lists within Mailchimp
• Manage data integrity and build custom audience segments

Skills & Requirements
Qualifications:
• Bachelor’s degree in marketing, business, or related field
• 2-3 years of email marketing experience
• 1-3 years of experience working with Mailchimp
• Experience with email marketing best practices and testing techniques
• An appreciation of marketing technology stack offerings with an eagerness to learn new marketing tools
• A passion for metrics-driven marketing
• Exceptional verbal and written communication skills and attention to detail
• Experience with lead generation and knowledge of lead flow practices
• Self-starter and team player
Nice to Have:
• Working knowledge of HTML, CSS, and Javascript
• Thorough knowledge of Mailchimp
• An interest in the healthcare industry