Email Marketing - Digital Marketing

UK Contractors Preferred

We are a provider of CRM and ERP solutions to startups, small and medium sized businesses.

Currently we work through direct sales, referrals/recommendations a few Linkedin leads and a few from our website.

As a 10.5 year old business we have never invested in marketing, but we are not wanting to ramp up growth and generate (initial target) 20 inbound leads per month. Over time we want to ramp this up to generate 100+ MQL leads per month.

We generally target specific niches, so we are thinking of using an ABM approach and reaching out directly to the target decision makers that we want to speak with.

Current thoughts are that we start with email marketing as we can reach 5000-10000 new prospects per month, fairly cost effectively, and then add in/test other marketing tactics over time.

We are looking for someone who can own the target/numbers, we intend to start small and once we can see results coming through the scope of the role and budget will increase.