Email Marketing Campaign B2B

Hi,
I’m looking for an experienced and results-driven email marketing freelancer to create and manage a targeted B2B outreach campaign for UK Wholesale.
About Us
UK Wholesale is one of the UK’s largest independent wholesalers, trusted by businesses nationwide for over 20 years. We supply thousands of essential products across every category — including cleaning and janitorial supplies, industrial equipment, packaging, polythene, carrier bags, stationery, paper products (including HP paper), health & beauty products, and much more.
We are official distributors and brand partners for major global manufacturers. By dealing directly with brands, we cut out the middleman and offer:
* True wholesale pricing
* Better-quality, fresher stock
* Competitive product ranges
* Fast service and reliable delivery
We operate from our large Midlands distribution centre with strong stock levels and consistent availability.
Campaign Focus – Leicester Only (Phase 1)
This campaign must target businesses based specifically in Leicester.
We are not concerned about company size — small, medium, or larger businesses are all acceptable — as long as they are legitimate businesses operating within Leicester. We do not want major national chains like Tesco or large corporations with fully centralised procurement teams. However, strong regional or multi-location businesses with local decision-makers are fine.
We genuinely do not mind what type of business it is — if they operate as a business or trade in Leicester, we are happy to supply them.
Preferred High-Potential Sectors
* Independent retailers
* Online retailers
* Amazon sellers
* Market traders
* Pharmacies (especially strong opportunity for wholesale health & beauty products)
* Offices and corporate offices
* Solicitors and law firms
* Accountants
* Recruitment agencies
* Janitorial companies (we supply wholesale cleaning products)
* Care homes
* Nurseries
* Manufacturing companies
* Engineering firms with warehouse/industrial units
* Industrial estate businesses
* Corporate offices
* SMEs
* Schools & universities
* Healthcare providers
* Government departments
* Warehouses & distribution centres
* Leisure Centres
* Private Gyms
* Golf clubs
* Supermarkets



PLEASE DO NOT SEDN THIS CAMPAIGN TO WHOLESALERS, DISTRIBUTORS, CASH & CARRYS, PACKAGING COMPANIES.


Other than the above If they run a business, we can supply it.
The Objective of the Email
The email must be extremely professional, persuasive, and enticing.
This is not just an introduction email — it must drive action.
The goals are:
1. Get them onto our website
2. Encourage them to place their first order
3. Position us as a better alternative to their current supplier
4. Establish us as a long-term supply partner
Key Selling Points to Highlight
* Low minimum order – just £99
* Free UK delivery
* Thousands of products in stock
* Fast dispatch from our Midlands distribution centre
* Strong stock availability
* Official brand partnerships
* £10 off their first order
* Flexible payment options:
* Bank transfer after goods are received and checked
* Pay by card on delivery
* Business credit accounts available
The credit account option is extremely important and must be highlighted clearly — this will attract many companies.
The email must make businesses feel:
* Safe ordering from us
* Confident in our service
* Tempted by pricing
* Comfortable with flexible payment options
* Motivated to switch suppliers
We have a strong, professional website, and we need traffic driven to it. The ultimate goal is conversions.
Your Responsibilities
Phase 1 – Email Creation
Write a high-converting, professional B2B email template tailored specifically to Leicester businesses. It must feel personalised and credible — not generic or spam-like.
Phase 2 – Data & Outreach
* Identify and compile verified Leicester-based businesses within our target sectors
* Send the outreach emails
* Track response rates and engagement
* Report measurable results
Performance & Long-Term Opportunity
Initially, the rate will be:
£40 per 250 new outreach emails per month.
This is a test campaign to assess your ability, skill, and the response you can generate.
If the response is strong and generates measurable business, we will:
* Increase monthly volume
* Increase payment
* Expand to other cities
* Roll this out across the entire UK
* Offer ongoing long-term contracts
We are serious about scaling nationally. Leicester is just the starting point.
All we need from you is to focus on what you specialise in — high-performing email marketing that converts.
Please reply with:
1. Your proposed strategy
2. Tools you will use for sourcing Leicester business data
3. Your outreach system and tracking methods
4. Examples of similar B2B campaigns you’ve delivered
We are ready to move quickly and want someone confident in their ability to generate strong responses and real business growth.
Kind regards,
MH