B2B Email Marketing Campaign Setup & Management

We are Rosenfield Health, a UK-based medical software company working with NHS organisations. We are looking for a UK-based freelance Email Marketing Specialist to help us design, build and execute a targeted B2B email campaign for our BriX product.

What we need you to do:

Set up and manage a 3-stage funnel (TOFU → MOFU → BOFU) using HubSpot (preferred) or Mailchimp

Build a biweekly email cadence with persona-tailored variations (Entry Users, Influencers, Decision Makers)

Adapt our provided copy, subject lines and CTAs into branded email templates

Segment the contact list (provided) and personalise messaging

Track performance and provide reports (open rate, CTR, conversions)

Optimise deliverability and ensure GDPR/PECR compliance

Upload contacts, schedule sends, manage the project independently

What we will provide:

Contact list (Excel)

All product information and email bullet points

Branding assets (logo, colours, fonts)

Brochures/attachments

Clear schedule and tasks for each campaign

Project Details:

Duration: 4–5 months (Nov 2025 – Mar 2026)

Start: ASAP

Remote / flexible

Reports to: Marketing Manager

Collaboration with: Head of Sales

Ideal experience:

B2B email marketing (SaaS or healthcare preferred)

Strong at segmentation, automation, and analytics

HubSpot or Mailchimp expertise

Understanding of GDPR/PECR

Excellent copywriting and attention to detail

We want someone who can take ownership of the full email channel and execute consistently every two weeks.

Looking forward to hearing from you!