Regular Ongoing Social Media / Brand Story Telling / Management

Head of Social Media & Brand Storytelling
Exquisitely British (EB London) — Oxford & London · Hybrid/Flexible · Retainer + Equity/Profit-Share (for the right partner)
About EB London
Exquisitely British (EB London) is a curated lifestyle platform that blends modern taste with traditional British craftsmanship. We are story-led and service-led, with a simple philosophy: Buy Less, Buy Better.
The Role (What you’ll do)
We’re hiring an experienced individual or studio to build and run our social presence from start to finish. As our chief digital curator and strategist, you will be responsible for developing and implementing our social media strategy, creating engaging content, managing our online community, and analysing performance metrics to optimise our digital presence.
• Brand Voice & Direction: Set tone, pillars, and cadence across TikTok, Instagram, Facebook, YouTube, Pinterest (and LinkedIn).
• Content Creation: Plan and produce native content (short-form, long-form, carousels, pins).
• Storytelling & Education: Turn provenance and craft into engaging maker stories, behind-the-scenes, and “how to choose” guides.
• Community Building: Grow thoughtful engagement and manage creator/brand collaborations.
• Performance & Reporting: Track, learn, and improve with clear goals and monthly reporting.
• Launches & Campaigns: Turn product drops and partnerships into multi-channel campaigns.
Why is this different?
• This is a long-term partnership, not a short gig. We’re open to equity or profit sharing alongside a monthly retainer for an invested partner, offering a unique opportunity to share in the success of our platform.
• You won't be alone. You’ll have access to a 5-member advisory board (corporate leaders, entrepreneurs, industry operators) actively helping EB come to life, providing you with the support and guidance you need to succeed.
• Join us in our exciting journey. After a successful Decorex showing, we’re onboarding new brands and services. You’ll amplify these launches with story-rich content, joining our dynamic and growing team.
What good looks like (Requirements)
• 5–8+ years leading social for luxury, design, or premium lifestyle brands (agency or in-house).
• Portfolio that proves native excellence on TikTok/IG and long-form YouTube.
• Evidence of sustained brand building (not just paid spikes).
• Hands-on production skills (shooting, editing, writing strong hooks/captions).
• Confident with analytics (native + GA4), testing, and transparent reporting.
• Bonus: Pinterest SEO; experience across UK/EU/US/India/UAE/Japan; comfort presenting to board-level stakeholders.
• Openness to value-aligned compensation (retainer + equity/profit-share) tied to milestones.