Meta Ads Expert: Improve Lead Quality & Reduce Cost per Sale

I’m looking for an experienced Meta Ads specialist who has worked with **low-ticket e-commerce businesses where the conversion happens entirely through Meta Messenger/Instagram inbox**, with no landing page or traditional checkout.

My current funnel is:

**Meta Ad → Messenger/Instagram DM → Customer conversation → Order → COD delivery**

My main problem is **lead quality**, not simply getting more messages.

Meta can generate a lot of conversations at a low cost, but many people click or message without genuine buying intent. A large number of conversations go nowhere, so I end up spending a lot of money and time to get a single real customer.

I need someone who understands how to optimize for **quality and purchase intent**, not just cheap cost-per-message or high conversation volume.

A major challenge with my setup is that I currently cannot reliably feed Meta the data of which conversations eventually became good customers, because the actual purchase happens manually through the inbox and COD delivery process.

I’m looking for someone who can:

* Analyze my current campaign and identify why lead quality is poor.
* Develop a strategy specifically for **low-ticket e-commerce + inbox-based conversion**.
* Improve the quality of people entering the conversation, not just increase message volume.
* Explain what can realistically be optimized when Meta does not receive direct purchase/conversion signals.
* Recommend an appropriate testing structure for ads, creatives, audiences and campaign objectives.
* Help determine whether the problem is the creative, targeting, offer, campaign objective, funnel, or optimization signal.
* Monitor results based on **actual customers/orders**, rather than only CPM, CTR, CPC or cost per conversation.

I am not looking for someone who simply changes interests, duplicates campaigns, or tells me that cheap messages mean the campaign is successful.

Please only apply if you have real experience with low-ticket e-commerce and Meta Ads where customers convert through Messenger/Instagram conversations rather than a website checkout

When applying, please briefly describe a similar campaign you have worked on and how you improved lead quality and the conversion rate from conversations to actual customers.