Faire & Not On The High Street Storefront Optimisation

I am looking for an experienced e-commerce marketplace specialist to audit and optimise the Faire and Not On The High Street storefronts for my UK lifestyle brand, Loome Lifestyle.

Loome offers artisan-made robes, loungewear, pyjamas, washbags, travel bags, slippers, towels and baskets. Our products are made in small batches using natural materials and traditional craftsmanship in Turkey, India and Morocco.

Both storefronts are already live, but I would like to improve their presentation, visibility, search performance and conversion. I need someone who understands that the two platforms serve different customers: NOTHS is primarily consumer and gift focused, while Faire needs to appeal to independent retailers and wholesale buyers.

The project will include:

A complete audit of both storefronts
Marketplace-specific keyword and search-term research
Review and optimisation of product titles
Rewriting or improving product introductions and descriptions
Recommendations for product categories, tags and attributes
Review of the storefront introduction, About section and brand story
Advice on the order and organisation of products
Recommendations for main images and supporting lifestyle photography
Identification of missing product information that may be affecting conversion
Review of materials, sizing, care information, delivery details and manufacturing information
Suggestions for relevant gifting terms and occasions on NOTHS
Optimisation of wholesale information on Faire, including case sizes, minimum order values, lead times, margins and recommended retail prices
Recommendations for improving Faire search visibility and retailer conversion
A clear list of priority actions and opportunities for each platform
Hands-on optimisation of an agreed number of priority listings

The copy must remain warm, natural and consistent with Loome’s established brand voice. I do not want keyword-stuffed or generic AI-style descriptions. The products’ materials, craftsmanship and origins should be communicated clearly without making the copy feel repetitive.

Ideal experience:

Proven experience optimising Not On The High Street storefronts or product listings
Proven experience working with Faire brands or other wholesale marketplaces
Strong UK English copywriting skills
Marketplace SEO and keyword research
Experience with fashion, lifestyle, gifting, homeware or independent brands
An understanding of both consumer and wholesale buying behaviour
The ability to balance search optimisation with a distinctive brand voice

Please do not apply based solely on general Shopify, Amazon or Google SEO experience. Direct experience with NOTHS and/or Faire is important.

When applying, please include:

Details of your direct experience with NOTHS and Faire
Links or screenshots showing storefronts or listings you have optimised
Examples of measurable improvements you achieved, where available
An outline of how you would approach the two platforms differently
What you would include within your proposed fee
Your estimated timeframe
Whether your fee includes implementing the changes or recommendations only

I am open to beginning with a paid trial involving a small selection of products on each platform before extending the project across the full catalogue.

Website: www.loomelifestyle.co.uk