Amazon listings

I seek to optimize the listings of my product catalog on Amazon to enhance discovery and boost conversion metrics. The current listing descriptions lack strategic optimization of key fields to align with Amazon's evolving search algorithms. A specialist is required to analyze the existing copy and implement necessary changes to prioritize on-page elements that drive relevance and user engagement as per Amazon's priorities. The selected candidate will refine the description, bullet points, title and other visible fields with targeted keywords, compelling narratives and calls-to-action tailored for each product and its audience. Backlink analysis and competitor benchmarking may also be utilized to stay abreast with emerging trends. The deliverables will be a set of revamped listings designed to rank higher organically while captivating browsing shoppers with persuasive copy. Evaluation metrics will focus on improved search performance, increased click-through and conversion rates post deployment of new listing formats. Proficiency in Amazon marketing and a track record of successful optimization projects will be valued for this engagement.