AI Marketing Implementation Specialist Thailand & UK Business

WHO WE ARE
Peyton & Charmed Group is a multi-brand business operating between Thailand and the UK across 5 business units:

- UK Student Accommodation (peytonandcharmedaccomm.co.uk)
- UK Property Investment — integrated with Accommodation
- Koh Chang Travel & Tours (kohchangthailandtours.com)
- Private Land Transfers — currently Koh Chang to Bangkok route, growing nationwide
- Bangkok City Stays (peytonandcharmedbkk.com)

IMPORTANT — THIS IS NOT A SOCIAL MEDIA SETUP PROJECT
We already have Facebook, Instagram and TikTok running across all business units. We do not need accounts created or basic profile work. We need an AI marketing implementation specialist to come in, build AI tools and workflows on top of what we already have, and hand everything over so our in-house team can run it themselves.

WHAT YOU WILL IMPLEMENT
- Audit our existing channels and identify gaps and opportunities
- AI-powered content workflow — our team films, AI does the editing and posting
- LLM-powered chatbots on Instagram, Facebook, LINE OA and WhatsApp — must understand natural language in English and Thai, not basic keyword bots
- Scheduling and auto-posting across all platforms
- Analytics dashboard so we can track what is working
- Brand kit and video templates per business unit
- Content calendar system our team fills in weekly
- Filming guide per business unit for our team

TRANSFERS NOTE
Transfers currently runs as one route — Koh Chang to Bangkok — promoted through our Koh Chang channels. Phase 1 is to cross-promote this within Koh Chang content. A standalone Transfers setup is a future phase and not in scope for this project.

TOOLS
We are not fixed on specific tools. Recommend whatever AI tools you believe will work best for us and include the costs in your proposal. We own CapCut Pro and want it included where possible.

TIMELINE — URGENT
We need this completed within 2 weeks from start. Freelancers who can deliver faster will be given priority.

WHEN APPLYING PLEASE INCLUDE
- Examples of AI marketing systems you have implemented — not just social media management
- Examples of LLM chatbots you have configured
- Your recommended toolset with costs
- Your fixed project rate
- Your fastest realistic completion time

We are two audiences — Thai families going to the UK, and international tourists coming to Thailand. Bilingual English and Thai strongly preferred.

Need a quotation and road map - the follow a must
DATA ANALYSIS & CUSTOMER PERSONA REPORTS
This is a core requirement of the project, not an optional extra.

We need the freelancer to conduct full data analysis across all our existing
social media channels and customer data for each of our 5 business units.
From this data analysis you must produce detailed customer persona reports
that identify exactly who our customers are, what drives them to buy, what
stops them buying, and how we can upsell and cross-sell our services across
all business units.

Data analysis deliverables required:
- Full data analysis of existing social channels, audience insights and
engagement patterns per BU
- Customer persona report per BU based on data analysis findings
- Buying trigger report — what motivates each customer type to purchase
- Upsell and cross-sell opportunity map across all 5 BUs
- Customer journey map per BU showing where we are losing potential customers
- Ongoing data analysis system so our team can track and update this over time

All data analysis and persona reports must be delivered by Day 3-5 of the
project as they drive everything else — content, chatbots, strategy and
messaging. Content without data analysis is just guesswork.

When applying please include examples of data analysis reports and customer
persona work you have completed for other businesses.