Optimizaiton for out website

This project aims to optimize an existing website for enhanced performance and user experience. Key deliverables include performing a technical audit to identify areas for improvement, implementing search engine optimization best practices for improved visibility and rankings, optimizing images and other assets for faster page loads, minimizing unnecessary requests and redirects, improving site architecture and internal linking, ensuring responsiveness across devices, and A/B testing optimizations for measurable impact. The selected freelancer should have proven experience optimizing websites, strong analytical skills to diagnose issues, and ability to communicate updates and results regularly. Payment will be milestone-based upon completion of pre-agreed and visible optimizations.