Meta Ads Specialist (Facebook & Instagram) – Ongoing Freelance

We're looking for an experienced Meta Ads buyer to manage and optimise paid social campaigns across Facebook and Instagram for a portfolio of clients. This is an ongoing freelance role with the potential for a long-term working relationship for the right person.

What You'll Be Doing
Building, launching and managing Meta ad campaigns from scratch (awareness through to conversion)
Setting up campaign structures across awareness, consideration and conversion objectives
Writing ad copy and briefing creative (or working with supplied assets)
Installing and troubleshooting Meta Pixel / Conversion API setups
Building and managing custom audiences, lookalikes and retargeting lists
Running A/B tests on creative, copy, audiences and offers
Recording a weekly Loom update per account summarising performance, changes made and next steps
Joining a bi-weekly call with the client to present results and discuss strategy
Producing clear performance reports with actionable insights
Communicating results and recommendations in plain English (no jargon)

What We're Looking For
Minimum 2 years running Meta ads independently (not just supporting)
Proven track record with lead generation and/or ecommerce campaigns
Comfortable managing budgets from £500–£10k+/month
Strong understanding of iOS 14+ tracking changes and workarounds
Confident on camera — weekly Loom updates are a core part of this role
Reliable, responsive and able to hit agreed deadlines without chasing
Available for bi-weekly client calls (UK timezone preferred)

Nice to Have
Experience in service-based businesses (coaching, clinics, professional services)
Familiarity with GoHighLevel (GHL)
Experience reporting into an agency environment

Compensation
£300 per ad account per month
Ongoing retainer basis — accounts are added as the client roster grows
Strong performers will be first in line for additional accounts

To Apply
Please include:
2–3 examples of campaigns you've managed (results, budget, objective)
A brief overview of your process when taking on a new client campaign
Confirmation you're comfortable recording weekly Loom updates