Google ads optimization

I have created a high performing performance max google ads campaign, it is generating a lot of clicks with a very high engagement / click through rate. The only thing lacking is conversions.

This could be down to two things - either the product we are selling is simply not good enough or the conversion tag we have made is not installed properly on the site, or a mixture of both.

So what we need now is someone to check if the tag is working / active and install it properly if not.

Any suggestions for improving the performance of the ad campaign is also welcome.